Change, baby, change!

Have RJs noticed that our program’s focus on change is at the center of both presidential candidates’ PR efforts?  ”Change we can believe in,” and “Real change.”  An opinion piece in the New York Times today really brought this to my attention.  In “Making America Stupid,” Thomas Friedman argues that “Unless we make America the country most able to innovate, compete and win in the age of globalization, our leverage in the world will continue to slowly erode.”  He’s writing here about the innovation required to design a new energy policy, one that isn’t dependent on “drill, baby, drill!” Friedman asks, “why not throw all our energy into innovating a whole new industry of clean power with the mantra “invent, baby, invent?” The 21st century technologies of renewable energy, that is.  For people who spend a lot of time thinking about change (RJs), how do we do more than create mantras and slogans and really effect positive change in the world?